Rural banking in Malawi

One of key differences in the emerging markets is products & solutions need to be tailored to the local culture and environments. This article about rural banking in Malai is interesting as it takes about adapting traditional ATMs to work with local needs i.e. using biometrics. The other important aspect is how it solved a social / cultural issue by securing assets for the women.

In Malawi, biometric ATMs confront traditional ways of moving money.

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Filed under Micro-enterprise, sustain, Technology, Uncategorized

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